Purposes of Online Banking
The purpose of online banking is to make banking more efficient.
With online banking you can:

Obtain account balances, transaction and statement information.

Review transaction information.

Download transaction information.

Make transfers account.

View, print and download electronic deposit statements.

Paper free statements.

Target Audience
Online banking is targeted at people with busy lives! Therefore banks make all the points above available 24/7.

How Online Banking Might Be Improved In The Future!
Online banking can be improved by being able to book appointments online to see a bank manager, however the meeting could take place over webcam and if there are documents to be signed they could be e-mailed.